Grow Your Business with Clickfunnels Tip #3. Innovate around your assets.
When you build a business, you have actually built a small combination of assets that work together to create a customer. Assets are things like sales teams, webinars, sales pages with amazing copy, lead generation systems, etc. The thing you need to remember is that assets depreciate. While you don't have to always reinvent, you can innovate and optimize those assets. Just because they worked for a season, doesn't mean they will give you those returns forever.
Grow Your Business with Clickfunnels Tip #4. Innovate new benefits.
Your customer wants VALUE from you. They don't care about your features and widgets. They want results.
Figure out how to innovate your deliverable so that it solves the "next" problem down the line that you customer will experience. Follow that innovation pattern long enough, and your customer lifetime value will be so high, that your business will grow exponentially and the effort it takes to get a customer will be more than worth it.
Grow Your Business with Clickfunnels Tip #5. Innovate around new channels.
Maybe you have a really kickin Youtube marketing strategy. Maybe you have so many people watching videos and taking action that you're able to build a business around it.
Don't forget that there are other channels where your customer may reside that you could duplicate your efforts on. Maybe Facebook Video View campaigns could work? Maybe Instagram TV could increase your influence and reach by 18%? Go get more attention and visibility on new channels.
Grow Your Business with Clickfunnels Tip #6. Find new pockets of people.
Are there other niches within your niche that your solution can work for, even if you modified it slightly/
In many markets, there are multiple "flavors" of customer avatars. Many times you can cater to their needs because you are technically already in the same arena with them.
Also, your social proof from the industry you are already in could benefit you and provide you with the credibility necessary to quickly convert new customers.
Grow Your Business with Clickfunnels Tip #7. Acquire new assets periodically.